Linda Steg will discuss factors and strategies that can foster and secure intrinsic motivation to engage in climate actions. Intrinsically motivated people behave without being coerced or incentivized, even when climate actions are somewhat costly, as doing so is meaningful and makes them feel good.
This seminar series of the King Baudouin Foundation is aimed at public authorities, non-profit organisations, journalists, communicators and businesses looking to promote understanding, engagement and inclusive action on the climate among their own target groups.