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Linda Steg is Professor of Psychology at the University of Groningen. She publishes in the most coveted scientific outlets, such as Science, Nature Climate Change and Nature Energy, and has a Google Scholar H of 46 (11.807 citations). She has received over 6 million funding for research projects from NWO, the EU, and industry. In multidisciplinary teams, she studies selfish choices in household energy and car use, and how cooperation with environmental guidelines depends on values and situational cues that strengthen moral considerations. She regularly serves as an expert consultant for policy makers and practitioners on strategies and conditions for behavioral change, relating to environmental policies and sustainable energy use. She is Scientific Director of the Kurt Lewin Institute (the national graduate school in Social Psychology) and was elected president of the Division Environmental Psychology of the International Association of Applied Psychology. In 2014, she was ranked by Thomson Reuters as one of the “world’s most influential scientific minds 2014” within the category “Social Sciences – General”. 

 

Expertise

Psychology

Excellence

Scientific Director of KLI, multiple NWO and EU grants

Projects

5.5 Shared Values as a Means to Resolve Identity Conflicts

11.2 Group Norms, Intrinsic Motivation and Sustainable Energy Consumption

11.6 Mobilizing Households for a Sustainable Energy Transition

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