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Francesca Giardini: Why reputations fail, TEDxBreda

Although reputations are thought to be an effective and inexpensive instrument to discriminate between bad and good partners in human societies, they often don’t completely line up with reality. In this Talk, Francesca shares some possible explanations for these reputational failures. As an associate professor in sociology, Francesca is interested in understanding how gossip and reputation work.

Watch the video with this link: