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Research Naomi Ellemers and Esmee Veenstra with MVO Nederland on circular and inclusive business practices

To hasten progress towards a more sustainable, fair, and inclusive economy, businesses can take diverse paths and focus on multiple themes. Circular and inclusive business practices are two themes that have received increasing attention in recent years. Although these two aspects of corporate social responsibility can complement each other, this is not self-evident. 

While reducing the use of new raw materials and eliminating waste revolves around a different approach of the working process and a redefinition of the business model, inclusive business practices focus on improving the working climate and culture of an organization. Achieving sustainable growth in both areas requires a different approach to daily business and structural changes to the internal organization. What does it take to successfully realize such transformations?  

The past year SCOOP colleagues Naomi Ellemers and Esmee Veenstra collaborated with MVO Nederland (a Public Benefit Organization) to examine what characterizes organizations that are successfully engaged in circular and inclusive business practices. The goal of the research was to more concretely define how organizations can optimize their circular and inclusive policy. 

The main findings of this joint research and the key lessons for practice have been brought together on one project page:

Here you can find the research report, a practical step-by-step plan, and listen to a podcast interview with Naomi Ellemers. 

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